Maximize Impact with Thoughtful Design: Your Guide to Effective Advertisements
Crafting an effective ad design requires a delicate balance. Too much complexity can dilute your message, opt for simplicity and cleanliness to ensure your message resonates. The strategic use of color is vital.
Don't forget to include a compelling call to action.
For a single ad, the the ad size is 2.8 inches wide by 3.8 inches tall. Should you choose two spots, combining both ads will yield a larger format of 5.8 inches wide by 3.8 inches tall.
Maintain a font size of at least 6 points for readability and impact.
Consider incorporating an expiration date and the phrase "TERMS AND CONDITIONS APPLY." Please consult with legal professionals for advice, as we do not provide legal counsel.
What file formats do you recommend for artwork submission?
For optimal compatibility, we recommend submitting your artwork in multiple formats, including PDF, JPG, JPEG, PSD, PNG, AI, SVG, etc. Additionally, it is preferred to submit both PSD and PNG files together to ensure a comprehensive and seamless processing of your artwork.
What are the artwork specifications?
Artworks must be in the CMYK color space and have a minimum resolution of 300dpi. If files are submitted in RGB color space, we will convert them to CMYK before printing; however, minor color shifts may occur during this process. It is essential to adhere to these requirements to ensure the best print quality for your artwork.
What is the standard size for ads?
The typical ad size is 2.8 inches in width by 3.8 inches in height. This standard dimension ensures a balanced and visually appealing presentation within the designated space on the postcard.
What are the recommended dimensions for QR codes?
We recommend a size of 0.65 inches by 0.65 inches for QR codes. This ensures an appropriate and effective placement on the postcard while maintaining optimal scanning functionality.
What is the minimum recommended font size?
We advise a minimum font size of 6 points for your text. Additionally, it is recommended to use bold formatting to ensure optimal visibility and readability.
Is it possible to request a specific placement for my ad on the postcard?
Unfortunately, we do not accommodate requests for specific ad placements. Our decision is influenced by numerous variables that we carefully consider to optimize the overall effectiveness and balance of the postcard layout.
What type of paper is used for the postcard?
We have selected 14-point cardstock for the printing of our postcards. This choice ensures a durable and high-quality material that enhances the overall presentation of your advertisement.
Is there an additional cost for color ads?
No, quite the opposite. We encourage vibrant and colorful ads, and there is no extra charge for incorporating color into your advertisement.
What size is the postcard?
Our vision involves featuring a total of 16 ads, evenly distributed with 8 on each side. The standard size of the postcard is set at 9 inches in height and 12 inches in width. It's important to note that the postcard's dimensions may vary based on the number of ads featured. For instance, when expanding into new territories, the size may be adjusted to accommodate 6-8 ads. However, our overarching plan is to consistently present 16 ads on a postcard measuring 9 inches by 12 inches.